Nowadays, the world without e-commerce, otherwise known as electronic commerce, is unimaginable – every day many people shop online, more and more businesses start conducting not only physical but also electronic commerce. And some businesses don’t even have physical stores and only operate online. Planning to start an e-commerce business? Read this article to find out where to start!

What do you need to do before starting an e-commerce business?

E-commerce appeared at the end of the last century when the Boston Computer Exchange platform was created in 1982. People could buy or sell used computers there. Since then, e-commerce has become more and more popular – for example, Amazon and eBay started their activity in the last decade of the 20th century.

E-commerce has grown significantly in recent years, and the Covid-19 pandemic has encouraged even more people to shop online. Online trading is an extremely convenient business opportunity that anyone can take advantage of. However, in order to start it, you need to follow a few steps:

• Create a business plan. Of course, first, you have to come up with an idea and decide what products will be sold. But that’s not enough – you need to create a business plan that defines your goals, target audience, budget, marketing strategies, and more. In order to make a good business plan, competitor analysis is also required;
• Choose a business model. Business models can be different – from dropshipping to selling your own products. If you intend to engage in dropshipping or similar activities, supplier search should be one of the first steps;
• Register your business. You need to legally legitimize your business. This includes registering it with the relevant authorities. At this stage, brand name creation is also very important, the name should reflect your business and be easy to remember;
• Create a website. Website development is one of the key steps in e-commerce. You need to choose a platform where you will conduct e-commerce, register and place the domain, and create the website itself.

Services required for e-commerce

The steps listed above are necessary to start an e-commerce business, but they alone are not enough. To be successful in e-commerce, you will need the following services:

• SEO services. SEO stands for Search Engine Optimization. It is done to make the website visible to users when they search for similar products online. You must take care of website SEO if you want to successfully develop e-commerce;
• Graphic design services. Graphic design is the visual side of your business. Graphic design services are needed at many stages: from logo creation to visual communication development;
• Advertising services. Advertising is very important for every business. When it comes to digital advertising, there is a constant need for advertising services such as ad launch, creation, and administration;
• Social media services. Digital tools such as social media are commonly used by businesses these days. Social media services include administration and promotion;
• Content creation services. From the text on websites to communication on social networks, content and its creation is an essential service.

These and other similar services help to both increase business awareness and ensure proper communication. For example, advertising services are an effective way to reach a larger audience, while social media and content are an effective way to communicate with customers and build a brand identity. Graphic design services are also necessary for visual communication and visual advertising. Moreover, as the business expands, not only more services are needed, but also human resources.

In conclusion, developing a successful e-commerce business involves a very wide range of services, so you may need professional help. The professional Adveits team is always ready to help you, contact us and we will find the best solution!