It’s no secret that there are more and more advertising opportunities for businesses these days, so SEO can seem a bit outdated and not worth the investment to some people. However, in reality, maintaining good website optimization is no less important than, for example, advertising on social networks. In this article, we will discuss why SEO services are still relevant.

What is SEO?

Before we begin the discussion, let’s briefly introduce SEO itself. SEO (search engine optimization) is the optimization of your website for search engines. In other words, it brings your website to the top of Google search results, making it easier for potential customers to find you. You can read more about SEO and its benefits here.

It is also worth noting that SEO is related to organic search. This means that there are no SEO links with the word sponsored. These links are specially placed with the help of paid advertising, and their owners have to pay for clicks. You do not have to pay for clicks on links raised with the help of SEO.

Why should I use SEO services?

It is true that in the modern world, besides SEO, there are many other advertising opportunities – Google Ads advertising, social media advertising, and sending newsletters. In addition, they can appear to be more effective, as results are usually seen faster than from SEO. If you are wondering if SEO is still relevant, read below:

• SEO helps your website stay in high search positions. If your website currently has high positions in organic search, it does not mean that it will always be so. Competition is high, so your website can easily be pushed aside by others and you will lose organic traffic;
• SEO results are long-lasting and free. Although SEO services are paid, the results from optimization last much longer than other alternatives and are free. For example, another type of online advertising is paid and short-term – it will only appear for the time period for which you have paid. So, even though SEO doesn’t produce such quick results, you should look at it as a long-term investment;
• SEO goes well with other types of advertising. SEO is one of the parts of the marketing strategy. The best results are achieved when SEO is combined with other types of advertising: online advertising and newsletters.

Features of modern SEO

Apart from the fact that SEO is a long-term process that requires time, effort, and constant work, optimization has other characteristics. First, when doing SEO, you can’t focus on just one area of ​​SEO. Both external SEO and internal SEO are equally important. And local SEO in modern optimization is especially relevant for users who are looking for goods and services near their place of residence.

Second, SEO content creation is a big part of SEO success. When creating SEO content, you need to focus on the user experience, that is, write texts that will be useful to users and at the same time include the necessary keywords. Therefore, keyword analysis and selection is necessary before that.

As the world moves forward, so does SEO. Today’s optimization differs from optimization in the past primarily because of increasing competition and advancing technology. Now Google’s algorithms pay particular attention to the quality of content (the content must be relevant and not overloaded with keywords), use artificial intelligence tools, and mobile-first indexing. AI tools integrated into search algorithms make it even better to find useful and relevant content because the algorithms are better able to understand it. And mobile optimization is now more important than ever due to the new indexing.