Have you noticed that a website gets more attention and sales if it uses quality photos of the products it sells? High-quality photos and professional photo layout can really help a business, especially if it focuses on creating visual content, such as photography services. Layout, like graphic design, is an important part of visual communication.

So, what does it mean to layout photos and how do you do it right? This article will help you understand the subtleties of photo layout.

What is a photo layout?

Photo layout is an aesthetic and visually appealing way to present photos. In other words, it is the creation of collages or photo grids. Photo layout allows you to present several photos at once by changing their formats and sizes. There are many layouts to choose from, such as horizontal, vertical, or photo grids (layouts where photos are the same size, divided into squares).

Photo layout is a field of both web design and graphic design. It is used both in creating websites and marketing strategies. For example, on social media, you can see advertisements that depict a product and immediately write the price. Layout allows you to create such visual advertisements.

Why and to whom is photo layout important?

Photo layout is more important than it might appear at first glance. For photography or design websites, well-layout photos will make a good impression on visitors. Incorrectly selected photo layouts can harm the overall image.

E-shops or other businesses can also benefit from this because it:

• Promotes awareness. People remember visuals, and so do layouts. Consider a simple example from life: there is a good chance that when you browse Instagram, you will remember better those brands that have a nice photo grid and layouts;
• Raises sales. Let’s take the same ad that has a layout of a product photo and price/key information. This is an effective means of promoting sales, as the potential buyer can see both the product and the price at once.

What should you pay attention to when layout photos?

Photo layouts can be created in different ways: using different collages, choosing different number of photos, using notes, or just photos. However, it is important to pay attention to:

• Colors. Matching colors, contrasts, and filters is essential to get a beautiful aesthetic image. It may even depend on what social media platform the layout will be used on or what the overall theme is;
• Layouts. The layout itself is also important because it creates the overall image. Collages with photos in different sizes are stylish and suitable for a variety of projects, such as advertising for a modeling agency or opinion leaders. Photo grids look ordered, so they’re good for e-shops, interior design projects, and more;
• Fonts. If you use text, pay attention to the fonts and how they fit together. It would be best to use a single font. Also, the color of the text must match the colors of the layout.

Although there are many free programs for creating collages and layouts, it is not always easy. If you are aiming for business success, professional graphic designers will create the most suitable layout.